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Jasper Baumann

Joined 20221081 posts
Jasper Baumann
ThinkNewsBrands: 'Australians’ engagement with news is very healthy' despite reports
News

ThinkNewsBrands: 'Australians’ engagement with news is very healthy' despite reports

The report shows over half of Australians (51%) are accessing news more than once a day, a 3pp increase from last year.

by Jasper BaumannJun 21, 2024

Video on the rise as three in four Aussies now watch short online news videos
News

Video on the rise as three in four Aussies now watch short online news videos

Despite the rise, Australia is still among countries with a lower proportion of consumers accessing online short-form news videos.

by Jasper BaumannJun 21, 2024

TV Ratings 19 June 2024: John Kennedy Jr joins The Front Bar crew
TV Ratings

TV Ratings 19 June 2024: John Kennedy Jr joins The Front Bar crew

Cash tried to reconcile Eden and Felicity during Home & Away.

by Jasper BaumannJun 20, 2024

VMG and Century 21 strategically partner for digital marketing in real estate
News

VMG and Century 21 strategically partner for digital marketing in real estate

This collaboration integrates VMG's Acquire platform into Century 21's proprietary CRM, eSales.

by Jasper BaumannJun 20, 2024

Australians more uncomfortable with AI-produced news compared to global average
News

Australians more uncomfortable with AI-produced news compared to global average

Mandi Wicks: "When robust, fit-for-purpose AI tools are used responsibly and under human supervision, AI has the capacity to enhance rather than undermine trust."

by Jasper BaumannJun 20, 2024

amaysim tells Aussies to ditch their 'Hellco' via Cocogun and Avenue C
Creativity

amaysim tells Aussies to ditch their 'Hellco' via Cocogun and Avenue C

"The Escape Plan is a fun, light-hearted reminder to Aussies that they sure as hell don’t need to stay stuck in the fiery pits of Hellco."

by Jasper BaumannJun 20, 2024

TV Ratings 18 June 2024: MasterChef's Hugh Allen sets French-Aussie pressure test
TV Ratings

TV Ratings 18 June 2024: MasterChef's Hugh Allen sets French-Aussie pressure test

Bronte’s scheming pays dividends during Home & Away.

by Jasper BaumannJun 19, 2024

CRA reveals The Audio Edge, event exploring audio effectiveness
Audio

CRA reveals The Audio Edge, event exploring audio effectiveness

Speakers include Howcroft, Bence, O'Connell, Creasey, Brittain, Clarkson, and Layton.

by Jasper BaumannJun 19, 2024

Spinach transitions Coles Express to Reddy Express
Creativity

Spinach transitions Coles Express to Reddy Express

In January, Spinach was appointed to brand strategy, creative comms development, and campaign production for the transition.

by Jasper BaumannJun 19, 2024

'Tough space to build sustainable business model': Local news emerges as most under-served news genre
News

'Tough space to build sustainable business model': Local news emerges as most under-served news genre

Local news has the biggest gap between availability and audience interest.

by Jasper BaumannJun 19, 2024

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