Frances Sheen
From confusion to connection: Inside Max Australia's bold social rebrand campaign
Ashleigh Bruton: 'Our strategy focused on being first to market with the news and then shaping the narrative with a playful approach.'
by Frances Sheen – May 19, 2025
Leadership change at Nine as Jamie Gilbert-Smith exits role
'We are grateful for Jamie's contributions and the impact he has had on our team.'
by Frances Sheen – May 16, 2025
Nostalgic storytelling makes a sharp return in TV favourite, Poker Face
The future of streaming could look a lot like the past, according to the show's creator Rian Johnson.
by Frances Sheen – May 16, 2025
Max announces shock rebrand just six weeks after launching in Australia
Michael Brooks: 'Max is known as the home of HBO so this should be a clean shift for consumers.'
by Frances Sheen – May 15, 2025
Australians lead the world in brand neutrality - and 10% refuse to share data with brands
'When consumers feel respected and rewarded, loyalty naturally follows.'
by Frances Sheen – May 14, 2025
AFR appoints Howatson+Company as creative agency of record
Vera Straubinger: 'We're excited to partner with them as we embark on this next chapter and build on the AFR's legacy for new audiences.'
by Frances Sheen – May 13, 2025
Snapchat supercharges Gen Z strategy with AI and new creative tools
One of the offerings includes the expansion of its 'Sponsored Snaps' offering short, visual messages placed in users’ Chat Feeds.
by Frances Sheen – May 9, 2025
Triple M welcomes social media stars to lead new national show
Dave Cameron: 'SCA continues to lead the charge in bringing exciting real talent to the industry. Lu and Jarch already host one of the funniest podcasts in the country with a massive social following.'
by Frances Sheen – May 9, 2025
DDB Sydney appoints award-winning Head of Design to strengthen creative leadership
Caroline Gilroy brings more than two decades of experience to the role.
by Frances Sheen – May 9, 2025
AI brings notorious underworld figure back to life in new podcast, The Gangster’s Ghost
Matt Condon: 'This was a case of a family wanting to know the truth about their black sheep after decades of rumours and allegations about Regan.'
by Frances Sheen – May 9, 2025
Out of Home talent honoured at the 2025 Outdoor Media Association Industry Awards
Elizabeth McIntyre: 'The Industry Awards are a rare moment for Out of Home to hit pause, come together, and celebrate our people.'
by Frances Sheen – May 9, 2025
Aussie Broadband connects with crowds through INVNT’s Wi-Fi Slam
Laura Roberts: 'Live activations offer a unique opportunity to bring brand values to life in unforgettable ways'
by Frances Sheen – May 9, 2025
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