Australia ranked #6 in the WARC Effective 100, the global benchmark of the world’s most awarded campaigns and companies for effectiveness.
The USA led the Effectiveness 100 list, followed by India, Brazil, the UK, and Columbia, which rounded out the top five.
The annual Effective 100 Ranking reflects the work awarded by the most important global and regional shows celebrating effectiveness in 2023. The awards tracked are determined by a yearly global panel survey and in consultation with the WARC Rankings Advisory Board.
Australia’s best-performing campaign, coming in at #11, was Curing Homesickness by CHEP Network in Melbourne, followed by Ridiculous! How -196 Defied the Hottest Trends to Become Beam Suntory’s Most Successful Launch Ever in #17 by The Monkeys in Sydney.
Then at #67 was Saatchi & Saatchi Sydney with Little Moments for Arnott’s and Degustation for KFC at #82 by Ogilvy Sydney.
Coming in at #98 was Deals So Distracting They Were Unskippable for McDonald’s by DDB Sydney.
In the top creative agencies category, Australia’s top performer was Ogilvy Sydney, which made the list at #19, followed by The Monkeys Sydney at #24.
Meanwhile, New Zealand made an impressive mark on the WARC Effective 100 list, coming in at #8. Special Auckland ranked #6 in the top creative agencies. Both Spark Foundry in Auckland and OMD/Wellington came in at equal #36 in the media agency category.
Special Auckland’s Last Performance campaign with Partners Life came in at #4 on the rankings; the next best performing campaign for NZ was The Silent Night for Wellington City Mission by Special Auckland/OMD Wellington at #21. At #42 was Samsung’s iTest: Comparing Apples With Androids by Tribal Worldwide Auckland/Spark Foundry Auckland.
Coming in at #72 was Phone It In by Skinny by Colenso BBDO Auckland, while Reigniting NZ’s relationship with Kiwibank campaign for Kiwibank, by Special Auckland, claimed #74.
Amy Rodgers, head of content, WARC Creative, said the WARC Effective 100 league tables act as a benchmark for excellence in effectiveness, showcase the most successful work, and highlight the companies that have driven impact.
She noted that many of the top campaigns committed to addressing important social issues.
“Whisper focused on the challenges young girls face due to a lack of period education, Partners Life emphasised the importance of life insurance for loved ones’ security, Flutwein highlighted the damages suffered by wineries due to flooding, Vaseline tackled systemic racism and healthcare inequities, and Home Centre challenged social taboos around adoption in the Middle East.” she added.