Amazon has kicked off the local stage of its media pitch, Mediaweek can reveal, as the tech behemoth reviews its media agency relationships globally.
According to multiple industry sources, local pitch meetings began across the past week. Incumbent, Mediabrands’ bespoke Amazon agency Rufus, declined to comment. Amazon did not respond to a request for comment.
Mediaweek understands the local meetings centre on the Australian, New Zealand, and Singapore markets.
Overnight, the global pitch’s shortlist was announced: WPP, Mediabrands, and Omnicom Media Group. The pitches are being conducted globally at a holding company level. WPP’s proposal is a bespoke solution comprising teams across the hold, while OMG is also offering up a bespoke team.
Last week locally, WPP bespoke solution OpenMind won Nestle’s media account, after the agency powered by WPP and GroupM won the business in EMEA.
Amazon last reviewed its global media account in 2017.
Amazon reported an annual advertising spend of USD$20.6bn in 2022, up from 2021’s USD$16.9bn in 2021.