CTV ad solutions provider Amagi has appointed Thomas Parsons as senior director of sales and business development.
Parsons, who also joins the APAC revenue leadership team, will be responsible for driving strategic customer relationships, accelerating the company’s SaaS revenue, and driving business development in the Oceania region.
His career spans over a decade in the broadcast and entertainment technology industry. Before joining Amagi, Parson worked at Gracenote and, most recently, Samba TV, where he was head of client and data partnerships.
“Thomas’ appointment reflects our growing commitment to expanding our geographical presence in Oceania,” Jay Ganesan, SVP of sales – APAC, Amagi, said.
“His solid experience in sales and business development and his passion for delivering customer excellence in the industry align very well with Amagi’s vision. He will have a very positive influence on our team and business in the region.”
In his new role, Parsons will work with broadcasters, content owners, and video service providers in the region to improve cloud adoption and maximise efficiencies. He will specifically focus on cloud migration for broadcasters, FAST channel launch, distribution and monetisation, and live linear sports and news solutions.
“Amagi is a true leader in broadcast and connected TV technology, and I am honoured to join such a dynamic team,” Parsons said. “The Oceania market is brimming with potential, and I am quite sure Amagi’s solutions will resonate strongly with customers.”
Amagi aims to lead premium broadcast and FAST growth across Asia Pacific. It has partnered with broadcasters, pay TV operators, and content owners on cloud-based workflows to unify broadcast and streaming operations.
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Top image: Thomas Parsons