AFR BOSS has lifted the lid on its 2023 Most Innovative Companies List, highlighting the creativity and talent of organisations from Australia and New Zealand.
This year marks the 12th year of the Most Innovative Companies List, with the final result judged by a panel of experts and assessed by Inventium specialists.
Companies are judged on three elements: an innovation they have implemented in the past 24 months; how the company has embedded innovation into their organisation; and performance on Inventium’s Innovation Benchmarking survey which assesses performance on a range of innovation drivers.
This year the list attracted more than 700 nominations.
The Media and Marketing category was won by whiteGREY, who were named as the AFR most Innovative Media & Marketing Company for their work on The Hope Narratives for The Missed Foundation (formally MPAN). whiteGREY also won Most Innovative Small Company in Australia and New Zealand.
The Hope Narratives is a world-first therapeutic tool that helps people navigate ambiguous loss, the psychological burden felt by the families of missing people. The modular, therapeutic language system has now been translated to 6 languages.
Lee Simpson, CEO of whiteGREY, said “Being awarded the number one spot on the List against so many of Australia’s most highly regarded companies is an unbelievable honour and I could not be prouder of our team’s accomplishments.”
“Thanks to our clients and our team who continually strive to make extraordinary ideas happen”.
Lee Simpson
In second place was Special Australia, for their work on The Middle Seat Lottery. When research showed that less than one per cent of fliers chose the middle seat, Special worked with Virgin Australia to give away a prize for one passenger in the middle seat of every flight.
“People would rather sit in long traffic or visit the dentist then get stuck in the middle seat,” Special Group’s Dave Hartmann said.
“It was about convincing customers that if we can make that one thing better, we can make everything better.”
M&C Saatchi Group rounded out the top three with The Plastic Forecast for The Minderoo Foundation.
In eighth place, SBS came in as the only broadcaster in the top 10, with their A World of Difference innovation.
See Also: Beyond Canberra: Behind the scenes of NITV’s coverage of The Voice referendum
The Top 10 Media and Marketing Companies in AFR’s 2023 Most Innovative Companies List
whiteGREY – The Hope Narratives
Special, Australia – The Middle Seat Lottery
M&C Saatchi Group – The Plastic Forecast – The Minderoo Foundation
Special, New Zealand – Dave’s Unusables’ for Motor Neurone Disease NZ
PHD Australia – Virgin Australia: Real-Time Routes
TRA – Ideal.ly
R/GA – R/GA’s We Are Warriors
SBS – A World of Difference
CHEP – Samsung Flipvertising
In Marketing We Trust – ScalePath
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Top Image: Lee Simpson, CEO of whiteGREY