Adholics announced six new client wins as it continues its rapid expansion.
The independent Melbourne-based agency, which launched in 2020 amidst the pandemic, has quickly grown to reach more than $10 million in billings after winning a series of competitive reviews.
Adholics has been appointed to manage the media strategy, planning and buying for global brands Gallagher, Odoo and InDriver as well as local brands Pana Organic, NobleOak and Block Earner.
Amy McNeill, Pana Organic marketing manager, said: “We are delighted to partner with Adholics as we continue to bring irresistible organic, vegan foods to more Australians.
“Both our organisations have a proud history of supporting local businesses and Jake and the team have the capability, passion and operating model that suits our business. We can’t wait to see our marketing plans come to life through Adholics,” McNeill added.
Charlie Kararboga, Block Earner CEO and co-founder, said: “As a new entrant to the Australian market, Block Earner needed to launch with impact and scale.
“The strategic plan developed by Adholics was executed with great success and we have been impressed by their approach to help us unlock the future of finance,” Williamson added.
Jake O’Donnell, Adholics agency director, said of the win: “Our new clients are ambitious and performance focused businesses who are creating disruption and positive change in their respective categories.
“We welcome these growing brands to the Adholics family and look forward to accelerating their success,” O’Donnell added.
The independent media agency is one of Australia’s fastest growing media agencies with expertise across Media Strategy, Planning, Buying, Sponsorship, Data and Insights.
Adholics is a proud member of the Independent Media Agencies of Australia (IMAA).
O’Donnell is one the youngest agency owners in Australia, he said his journey started a 15 when working in the fast food industry.
Last year, O’Donnell spoke to Mediaweek and shared his shared his career journey. He said: “I was working as a manager at McDonald’s, and one of the regular customers was a publishing company owner and we got talking. When I was 15, he recommended I give sales a shot and he got me selling advertising.
“I worked my way up and eventually went to News Corp, and was selling advertising for the Qantas Magazine company director and various different publishing titles, and digital stuff. I then left there and went overseas, and travelled the world for 12 months,” he added.