Tara Ford has been appointed to the role of chief creative officer of Accenture Song for growth markets, overseeing all creative output from the Asia Pacific and Latin America regions.
Retaining her position as chief creative officer of The Monkeys Sydney, the regional role will see Ford work closely with Accenture Song global chief creative officer Neil Heymann.
Ford shared that she is looking forward to leading the creative offering of Song’s formidable regional team.
“Leading our diverse creative talent across Song in Growth Markets is going to be super interesting. I look forward to helping our people and clients shine through the combination of creativity, innovation, and technology.”
Heymann called Ford a champion of creativity and creative people who is leading the direction of the industry on the global stage.
“As importantly, she’s ambitious, business-minded and tech-fluent in a way that positions her perfectly to drive work that is unique to Song’s capabilities. Tara having more widespread influence, especially across some of our most exciting markets, is great news for all of us,” he added.
Mark Green, Accenture Song ANZ president and The Monkeys co-founder and chief executive officer, praised her appointment and said: “We are in a fortunate position to have three incredible leaders in Tara, Ant and Damon in ANZ, and the wider opportunities will come thick and fast.”
Ford is very active in the industry, she is a board member of the Advertising Council of Australia and the D&AD Advisory Board. She was named ‘Creative Captain 2022’ in the Women Leading Change Awards by Campaign Asia Pacific, and ‘Global Creative Leader of the Year 2021’ by Creativepool and ‘Creative Person of the Year’ (Australia/New Zealand) by Campaign Asia.
Throughout her career Ford’s work has been consistently recognised at the highest level of every major international award show across an expansive range of clients and disciplines. This includes most recently the Dan Wieden Titanium Grand Prix at Cannes with the ‘The First Digital Nation’ for the Government of Tuvalu.
Under Ford’s creative stewardship, The Monkeys has taken out several trade press awards including Campaign Brief Agency of the Year 2021 and AWARD Creative Agency of the Year 2022. In 2023, the agency was crowned Spikes Australian Agency of the Year, Cannes, D&AD and One Show Agency of the Year Australia, along with Effies Effective Agency of the Year, Australia.
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Top image: Tara Ford