$25 package: Sports streaming service Kayo officially launches

• Sports stars feature in new national marketing campaign

After launching a beta version just over a fortnight ago, Kayo Sports has officially launched the multisport streaming service designed for sports fans.

The streaming service is set up as a separate business from Foxtel, although it accesses many of the sports Foxtel has rights to in addition to content from other subscription TV sports channels.

Leading the new streaming business is former amaysim MD and CEO Julian Ogrin.

Powered by Fox Sports Australia, ESPN and beIN SPORTS, Kayo promises customers the biggest Australian sports including cricket, Aussie rules, rugby league, rugby union and motorsports, as well as the best from overseas like basketball, gridiron, football, golf and tennis – plus additional content exclusive to Kayo.

All the nonstop sport can be streamed on iOS and Android devices, laptop, PC and on TV with Telstra TV, Apple TV and Chromecast Ultra.

The Kayo iOS app is now available and to-date it has 135 reviews with an average rating of 5.0 out of 5.0.

Sports fans can sign up for $25 per month to access two concurrent streams, allowing them to watch games or events at the same time on two different devices. For $35 per month, users can access three concurrent streams, allowing them to watch games or events at the same time on three different devices.

As the exclusive telco partner, Telstra will bring Kayo into more Australian homes and into the hands of more sports-loving Aussies. Telstra customers can add the service to their home or broadband package, and from tomorrow Telstra customers will be able to watch Kayo at home using a dedicated app on Telstra TV, or on the go via their mobile.

Kayo has also partnered with Cricket Australia to be cricket fans’ one-stop shop for all their action, including every international match of the Australian summer, every match of the KFC BBL, Rebel WBBL coverage, plus plenty more.

Ogrin said: “Kayo will provide a new way for Australians to experience sport, with the biggest Aussie sports and the best from overseas, plus game-changing features.

“Kayo is for people who just want sport, streamed on their terms. They want to watch what they want, when they want, how they want.

“We threw out the rulebook and built a service that gives fans exactly that: only sports streamed, a simple sign-up process, and a personalised experience.

“We launched Kayo earlier this month in beta form to test the service with real customers, in real conditions. We have a customer-centric mentality, and this has allowed us to listen to their feedback and use these insights to continually enhance the product.

“Kayo has been made for Aussie sports fans, and we can’t wait for them to jump in and try it for themselves.”

From today, a national marketing campaign will feature over 2,500 creative executions, live reads across 22 metro and regional radio stations, online homepage takeovers and digital marketing.

The campaign will be led by Kayo’s new generation of sports stars, who include NBA hero Ben Simmons, tennis ace Ash Barty, surfing sensation Stephanie Gilmore, cricket all-rounder Glenn Maxwell, AFL gun Tom Mitchell and NRL rising star Latrell Mitchell.

Fans can sign up now at www.kayosports.com.au for a 14-day free trial and start streaming the action within minutes.

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