News Corp Australia’s The Weekly Times has launched the 2018 Farmer of the Year Awards with campaign partner Coles.
The Weekly Times Coles 2018 Farmer of the Year Awards recognise the best in the business – those who lead the way, who innovate, and realise success, often in the face of adversity.
Backed by News Corp Australia’s Sunday mastheads, The Weekly Times Coles 2018 Farmer of the Year Awards will be given exposure to a national audience along with an extensive campaign calling for award nominations over a five-month period. The program will culminate in an Awards night in February 2019.
The Weekly Times editor Ed Gannon said: “In the tough times we are currently seeing across much of Australia, it is vitally important we continue to recognise the great work of our farmers.
“These awards continue to unearth farmers who are innovative, enterprising and inspiring.
“Our partnership with Coles has shone a spotlight on farming’s best performers, and that will continue with these 2018 awards.”
See also:Understanding News Corp Australia’s rural division with publisher Ed Gannon
The hallmark of the awards is always the editorial campaign, with profiles and stories about our farmers featuring in The Weekly Times, theweeklytimes.com.au, Farm and Crop Gear magazines.
Each week, stories of farmers excelling in their field, from industry stalwarts to new players starting their agricultural journey, are recognised and put in the running to become Australia’s Farmer of the Year.
The awards seek the best farmers in six categories – cropping, beef, dairy, sheep, horticulture and niche. Each category winner will receive a $5,000 cash prize.
The Weekly Times Coles 2018 Farmer of the Year will be chosen from these category winners and receive a further $10,000 in cash. The winners will be announced at an awards ceremony in Melbourne in February 2019, and profiled in the special Farmer of the Year magazine, inserted in The Weekly Times, Sunday Herald Sun, The Sunday Telegraph, Sunday Mail (SA) and The Sunday Mail (Qld).
The awards kick off in The Weekly Times on Wednesday August 8, and the Sunday mastheads on August 12.