Yahoo7 has hired ex-MediaCom Melbourne MD Anny Havercroft as head of brand.
Havercroft is a digital communications leader who has built her 16-year career at top media agencies in the UK and Australia, including eight years with MediaCom across both markets.
She has worked in digital strategy, social media activation and content integration at Carlton United Breweries, Procter & Gamble and Universal Pictures.
An active member of the startup community, Havercroft also ran a corporate accelerator program focused on HR technology for Slingshot Ventures.
Havercroft will report directly to Paul Sigaloff, chief revenue officer, who said the calibre of the appointment reflects the strengthening of Yahoo7’s commercial position.
Yahoo7 has also made a key new hire in the agency sales team, naming Mary Evans as group sales manager. Evans will lead a team responsible for a group of key agency partners for the business in NSW. She joins Yahoo7 following a five-year stint at travel deal provider Travelzoo, both in her native UK and Australia, where she was mostly recently head of sales. Evans, who will be based in the Sydney office, started on Monday.