Yahoo7 has announced an advertising partnership with Sensis. Following a competitive tender process, the new agreement will see Yahoo7 become the sales representative for display and programmatic advertising across the Sensis network.
The partnership comes following Sensis’ transformation into a predominantly digital business, moving away from its heritage as a traditional directory service to meet the speed and demand of today’s market.
Sensis’ digital brands include Yellow Pages, White Pages, Truelocal, Whereis and Skip. The Sensis digital agency, Found, gives businesses a competitive edge through websites, data, search engine marketing and optimisation.