Production company WTFN Entertainment has appointed Steve O’Halloran (pictured) to head up its branded content sales division.
O’Halloran, who will become the company’s new content and partnerships manager, joins WTFN having previously worked with Australian Radio Network and Southern Cross Austereo as group sales manager.
WTFN CEO Daryl Talbot said: “We’re delighted to have Steve join us in what is an exciting time for the business. We know he is highly respected across the industry, is well known to brands and agencies, and brings enormous expertise from his previous sales roles in radio and television.”
WTFN has a long tradition of producing high quality branded television content. Over two decades, we have produced series with a number of premium brands, and we look forward to working on many more with Steve on board,” he added.
WTFN produces several primetime network series including The Living Room, Paramedics and Bondi Vet, and has produced branded television content with SEEK, Nestle, Toyota, Penfold’s and McDonald’s.