ARN has announced its new marketing campaign for Sydney’s #1FM station 101.7 WSFM featuring breakfast duo Brendan “Jonesy” Jones and Amanda Keller.
The cross-platform campaign kicks off with the launch of a new TVC featuring Jones and Keller showcasing the fun and energetic spirit of WSFM. It launches on June 10.
The campaign will roll across TV, outdoor, digital and social.
ARN chief marketing officer Anthony Xydis said: “Using a simple concept, we wanted to capture the on-air chemistry of Jonesy and Amanda, who are loved by their audience for their sense of fun, cheeky banter and genuine friendship.
“We also wanted to showcase the energy of the station, embrace its heritage and unique music positioning, utilising the unique WSFM ‘jongle’, which recently launched on air.
“This unrivalled combination has made WSFM #1FM and there is no better time to demonstrate ARN’s ongoing investment in marketing as a key part of our strategy for WSFM and the broader network.”