WiredCo. is the new creative and content agency of record for Australian home builder G.J. Gardner.
The independent agency, which pitched against 10 other agencies, will deliver strategic and creative duties that position the brand for growth via a new platform.
Todd Gordon, marketing manager at G.J. Gardner, said the family business was impressed with the agency throughout the process.
“They unpacked our brief in their own unique way and made sure they went the extra mile to not only understand the brand but the people behind it – our franchise owners. As an added bonus, they are great humans with values that align perfectly with ours, and we are excited to really break the mould of the home building category with them.”
In addition to brand duties, WiredCo. will also lead the development of its social and content, along with other special projects.
David Kennedy, partner at WiredCo, said: “G.J. Gardner is a fascinating business to get your head around; on the one hand they’re builders on an epic scale. On the other, they create this soft, emotional multi-sensory product.”
Angela Hampton, founder and managing director of WiredCo, added: “Building is generally seen as a rough and tough business, but when we met them, we connected over their belief that empathy should go into every stage of the building journey.”
The Australian home builder, which has been in operation since 1983, operates under a franchise model across Australia, New Zealand and the USA.
G.J. Gardner has 94 offices, employs 1,500 people, and builds nearly 6,000 homes a year. The company plans to double the size of its US business, with offices across California, Colorado, Florida, Texas, and Indiana.
WiredCo.’s client roster also includes Pizza Hut, R.M.Williams, Red Bull, THE ICONIC, Peters Ice Cream, Georg Jensen, and Indeed.
Earlier this year, WiredCo. teamed up with creative agency Sick Dog Wolf Man to launch the Let’s Clean Up Our Backyard platform for Peters Drumstick, with MasterChef judge Andy Allen fronting the campaign.
See also: Andy Allen fronts Peters Drumstick Clean Up Australia Day campaign via Sick Dog Wolf Man & Wired.Co