WIN has announced the promotion of Nathan Patrick to commercial director – regional TV.
Michael Stephenson, Nine’s chief sales officer, praised Patrick’s dedication to the company and his appointment to the elevated position.
“Nathan is an outstanding member of the WIN team and, having spent the past six years as WIN’s Sydney sales director, there is no one better placed to help take the WIN sales team to the next level,” Stephenson said.
The newly-promoted regional TV commercial director will work closely with Richard Hunwick, Nine’s director of sales – Total TV, to deliver the network’s Total TV plan.
Patrick has been with the network for more than a decade. He started at as a s
Earlier this year, Stephenson spoke to Mediaweek and shared his excitement about the embracement of total TV by the industry.
See also: Nine’s Michael Stephenson on historic summer and the future of content
“That’s the future. Audiences are consuming across multiple platforms and now we’re measuring it. What we are seeing is growth year-on-year in the pure 1000s. Of course, that’s what’s interesting to advertisers, and the 9Now numbers are just going crazy.
“The tennis this year, we reached about 13.5 million Australians nationally from a broadcast TV point of view. But increasingly, there were another million people that we reached exclusively on BVOD, they only consumed the Australian Open by 9Now, they didn’t watch the linear signal at all.”
Stephenson added that Nine’s strategy doesn’t stop at total TV, with the Fairfax merger in 2018 allowing the media company to move into other areas as well.
“What is interesting about all of this is, is the notion of total audio. The same thing is happening in radio, as it did in television. Audiences are consuming through a live signal via a smart speaker or connected device, and increasingly via podcasts.
“The same thing is happening in publishing. So total publishing is now a thing whereby people are consuming our news media content, either via print, or digitally. The merger with Fairfax has allowed us to do all of those things. It’s allowed us to create total TV, total audio, and total publishing and we wouldn’t have been able to do that if we were a stand-alone silo business,” Stephenson added.
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Top image: Nathan Patrick