WhiteGREY has announced the appointment of Olivia Kaufman to the newly created role of managing partner.
Kaufman joins the creative technology agency after more than two years as group account director of The General Store.
The newly appointed managing partner will lead the Scentre Group and Glaxo SmithKline business across the agency.
Prior to The General Store, she was the group account director/new business director at creative agency ODD, stretching across from New York, London to Sydney.
With a strong focus in the retail space, she earned her stripes working for iconic retail brands including Tesco F&F, Old Navy, Freedom Furniture, Seafolly, and also brings extensive FMCG experience having worked on Pepsi Co, Diageo and brands in the P&G portfolio to the agency.
Kaufman said of her new role: “It’s an exciting time to join whiteGREY as the business continues to experience growth and expand its broad capabilities.
“I can’t wait to bring my enthusiasm for solving client’s problems and work with whiteGREY’s already talented team to make a real difference to our clients’ business,” she added.
Kaufman joins whiteGREY’s leadership team, her appointment is effective immediately and she will report directly to white Grey general manager Justine Leong.
Leong said: “Olivia is an ambitious, motivated team leader, who uses her strategic mindset to truly understand a clients’ evolving needs and identify every opportunity. She will be a great leader for a business like Scentre Group, an organisation with huge scale and even bigger ambition.
“Olivia’s remit is to grasp every challenge and drive the relationships for whiteGREY clients by leveraging the depth and breadth of expertise we have at the agency. I can’t wait to see the impact she has on the business.
Leong added: “At the core of our business strategy is to strengthen our leadership team by focusing on building teams with diverse perspectives and supporting inclusivity. Olivia’s outstanding leadership credentials and her genuine passion for her clients’ business will help drive the future of whiteGREY.”
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Top image: Olivia Kaufman