Creative and digital agency, whiteGREY has announced the appointment of Jamie Parfitt as experience strategy director.
Reporting to chief strategy officer, Simon Wassef, and chief experience officer, James Keeler, Parfitt will drive brand and experience integration for clients across the agency, utilising his expansive experience working across multiple sectors and markets.
His previous role as head of strategy at CX Lavender saw him lead the development of customer experience and brand and communications strategies for clients including Westpac Group, NBN, RAA, Ausgrid and American Express.
Chief strategy officer Wassef said, “Everyone we bring to whiteGREY has to make us better. Jamie will do that. He gives us more breadth and experience in that sweet spot between brand and experience strategy. He’s X-shaped. He moves between disciplines
seamlessly. So of course, he’s coming to whiteGREY.”
Parfitt added, “I can’t wait to start working with Simon, James and the entire whiteGREY team and client base. The agency is on an exciting trajectory, and I’m looking forward to helping write the next chapters in the whiteGREY story.”
Prior to his new position, Parfitt held a variety of roles at agencies across different markets. His experience includes overseeing brand and communication strategy for clients including Mitsubishi Motors, Stan, Nivea and Lindt at Richards Rose, and a spell at AJF Partnership, where his client roster included Gruppo Campari, News Corp, King Living and Donut King.
whiteGREY is the Australian arm of the globally renowned Grey Group and part of WPP AUNZ, which is the world’s largest communications services group and comprises 5,500 people working across 60 companies on over 170 offices in this region.
Grey Group began in New York in 1917 and made its way to Australian shores in 1969. Today, they’re a multi-award winning outfit with offices in Sydney and Melbourne – and in another 95 countries all over the world.