Westfield has unveiled its 2024 Christmas campaign, ‘Feels Like Christmas’, an emotive series of films shining a light on the moments that evoke the feelings of the festive season.
The three nostalgic films portray real stories from the community about the wonder of Christmas: Dasher the Daggy Reindeer; an old favourite Christmas ornament, The First Slice; a love story about Nonna’s panettone, and Scissors-A-Gliding; a cheerful story of an annual gift-wrapping tradition.
‘Feels Like Christmas’ will appear in Australia and New Zealand across OOH, radio, Spotify 3D audio, social, online video and the Westfield media ecosystem, including in-centre SmartScreens, social and digital channels. It will be amplified by an earned campaign that uncovers the wellbeing benefits of Christmas, offering some insight into the science behind them and aiming to prompt a cultural conversation about how we all get more this Christmas by tuning into the festive warm fuzzies.
Amy Copley, head of marketing, brand and content, Scentre Group said: “Christmas is a time to feel – joy, togetherness, excitement and gratitude. Our Westfield campaign spotlights personal stories that feel universal, reminding us to soak up the moments that feel like magic and enjoy the festive fuzzies that make this season so meaningful.”
Chad Mackenzie, chief creative officer, AKQA said: “This campaign was an absolute treat to work on. Starting with real stories and honing in on moments that might seem small on the surface, but are powerfully emotive kick-starters of Christmas, helped take the storytelling to another level, along with the stunning craft from our production partners.”
Credits:
AKQA:
General Manager: Justine Leong
Chief Creative Officer: Chad Mackenzie
Chief Strategy Officer: Iona MacGregor
Senior Strategist: Enid Sung
Senior Copywriter: Annie Bettis
Executive Creative Director: Joe Hill
Senior Art Director: Whitney Moothoo
Production Director: Colin Tuohy
Senior Producer: Cathryn Cooper
Group Client Partner: Olivia Kaufman
Group Account Director: Jayne Driver
Senior Account Manager: Cara Turney
Senior Account Manager: Kate Crowley
Senior Designer: Daniel D’Angelo
Head of Studio/Finished Artist: Grant Hendren
Production Company: FINCH Company
Director: Kyra Bartley
MD: Corey Esse
EP: Nick Simkins
Producer: Kate Menzies
DOP: Grégoire Lière
Production Designer: Helen Fitzgerald
Casting: Felicity @ Byrne Casting
Stills Photographer: Ben Hansen
Post production: Arc Edit
Editor: Jo Scott
EP: Winnie O’Neil
Post Producer: Sally Quade & Renee Masters
VFX Artist & Technical Director: Charlotte Wilson-Lee
Colourist: Fergus Rotherham
Online: Heather Galvin
Illustrations:
Like Minded Studios: Luca Ionescu
3D Animation: Mister
Music & Audio Prod: Massive Music
Sound Designer: Simon Kane
General Manager / Executive Producer: Katrina Aquilia
Music ECD: Ramesh Sathiah
Composer: Adrian Sergovich
VO casting/Direction
Eardrum: Ralph van Dijk
Scentre Group:
General Manager Marketing & Community: Jacqui Waine
Head of Marketing, Brand & Content: Amy Copley
Group Marketing Manager: Kristi Grose
Group Programming Manager: Fi Clark
Group Public Relations Manager: Rebecca Mahoney
Senior Marketing Manager, Campaigns: Tahlia Irving
Senior Programming Manager: Erika de Padua
Senior Public Relations and Social Media Manager: Emma Niven
Marketing Manager, Campaigns: Xanthe Collier
Public Relations and Social Media Manager: Emily Pruessner
Marketing Executive, Campaigns: Tamika Adams
Essence MediaCom:
Client Partner: Dan Morgan
Group Client Director: Beth Adams
Group Planning Director: Lauren Nolan
Marketplace Assoc. Director: Rachel Seage
Digital Director: Beiai Torres
Marketplace Assoc. Manager: Nicola Cadman
Marketplace Coordinator: Gagan Singh
Performance Coordinator: Lotty Liang
Wavemaker NZ:
Account Manager: Annabelle Wilkinson
PR:
Australia: Ogilvy PR
New Zealand: Hustle & Bustle