Vudoo has announced appointments and the launch of its platform to the international market with the opening of an office in London, marking the first step in its global expansion plans.
To support the platform’s next phase of growth, the company has welcomed the appointments of:
London:
• Nathalie Curtis-Lethbridge, who has held senior roles at NBC Universal Global Networks, Walt Disney Television International and Virgin Media, as global chief growth officer and managing director for EMEA and North America. Reporting to Vudoo’s Founder and CEO Nick Morgan, Curtis-Lethbridge will spearhead the company’s global growth and build its EMEA business
• Dileep Yogasingham, director of strategic accounts for EMEA, has relocated from Melbourne to London. He joined Vudoo in 2021 from News Corp where he held positions in account development and sales.
Melbourne:
• Manuela Cadd, ex-director of regional go-to-market at Criteo, former country manager of Verve Group and founder of DigitalOne, as head of strategic business partnerships
• Scott McGrath, previously in senior advertising and sales roles at Little Birdie, News Corp, and Click Frenzy, as senior business development manager
• Sebastian Vasta, who was with Mural and Emplifi (formerly as Socialbakers), as customer success manager
Nathalie Curtis-Lethbridge
The London office will service Europe, the Middle East, Africa and initially North America. Vudoo also plans to announce several more hires soon, appoint regional managing directors for the North America and APAC regions and to open offices in North America in the coming 12 months.
The platform’s expansion into the international market comes on the back of the exponential growth of content commerce and a massive increase in demand for its pioneering technology, especially with the explosion of retail media, with advertising revenue from this channel forecast to grow to $125.7 billion by the end of 2023.
Founded in Melbourne, Vudoo has established partnerships with publishers including News Corp, Are Media and New Zealand Media and Entertainment (NZME). Vudoo’s other global clients include Forever New, S&P Global and Kohler, with the company facilitating executions in campaigns across brands like Hilton, Samsung, Moët & Chandon, Burberry, Dyson, Lexus, Hotel Clicquot and Sunday Riley.
Morgan said: “We’ve seen fantastic results across all of our existing customers, and with a global boom in retail media networks and content commerce, the time is now to bring Vudoo’s unique solution to a global client base across all media touchpoints.”
“Nathalie’s incredible experience, expertise and connections in content, technology and monetisation, and her experience at helping her clients scale and grow make her a perfect fit for Vudoo. Her passion for innovation and guidance in helping us to deal with the high velocity increase of interest in our solution to date has been invaluable and we’re thrilled to now have her on board as part of the Vudoo team to support our global growth,” he added.
Curtis-Lethbridge founded Atonik Digital, an international specialist agency focusing on content and content monetisation, streamed entertainment, strategic partnerships, market entry and growth and has been working at the intersection of content, technology and monetisation ever since with a prestigious list of international clients, including US studios, telcos, content platforms, innovative content tech companies and content producers.
Nick Morgan
Curtis-Lethbridge said of joining Vudoo and the company’s global opportunity: “With content commerce forecast to grow faster than social as a premium activation tool for the globally booming retail media channel, it’s a dynamic growth area for building monetisation opportunities for content across multiple audience touch points. Vudoo’s technology provides a critical bridge between content commerce and customer interaction at the point of inspiration, enabling a seamless in-stream transaction and offering a full funnel view of viewer behaviour.
“Working with Vudoo as an advisor over the past few months, I witnessed first-hand the high velocity of interest in its solution and the huge potential for global growth in what is a very exciting transformative space combining content, technology and monetisation – three of my passions and the foundation of my advisory offering for the past decade.
“The opportunity to work with the very talented team at Vudoo and to play a part in helping them scale globally at this transformative time in content commerce and retail media is incredibly exciting.”
As Vudoo moves into the future, the company plans to develop tools for Connected TV (CTV) platforms that will enable streaming and Video on Demand audiences to discover and purchase products within advertising and the video content itself.
Curtis-Lethbridge said: “Imagine a future where CTV platforms can collaborate with brands to create monetisable, shoppable moments in-stream where audiences can buy products from within the shows they love without ever leaving their content platform,” said Curtis-Lethbridge on Vudoo’s vision for CTV. “By creating greater interactivity on the big screen, it will change the entire viewing experience from passive to active and open new revenue streams for CTV providers.”
Manuela Cadd
Cadd brings over 20 years of experience in adtech having held senior roles in advertising across Europe and the APAC region. She worked closely with leading advertisers, publishers, and brands worldwide to grow their businesses through programmatic media and data-driven technologies.
Cadd of her appointment said: “I’m excited to be joining Vudoo at a time of such rapid growth and expansion. Vudoo’s platform opens new, profitable opportunities for advertisers and publishers, with the option to collapse the marketing funnel, and enables consumers to buy products at the point of inspiration while providing invaluable insights to marketing and product teams about their customers’ preferences.
“I look forward to being a part of Vudoo’s journey as it continues to create interactive and truly shoppable customer experiences, and reach new markets and industry sectors,” she added.
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Top image: Nathalie Curtis-Lethbridge, Nick Morgan and Manuela Cadd