VMO has unveiled the first issue of its new-look custom magazine Fernwood, featuring Amy Schumer on the cover.
VMO announced its partnership with Fernwood Fitness in July for the magazine as well as a digital advertising network throughout its clubs.
Fernwood is distributed in 69 health clubs nationwide. It features content that expands beyond health and fitness, including travel, beauty, fashion, tech and motoring.
CEO Val Morgan Group Dan Hill said: “VMO is proud to deliver a magazine that’s dedicated to supporting and motivating today’s active women. We look forward to releasing subsequent issues and bringing this content to life via a premium, in-club digital network.”
Fernwood Head of Marketing Lisa O’Brien said: “Fernwood magazine has been a much-loved part of our member experience for many years now. The recent refresh by VMO has really taken this product to the next level – it’s a sophisticated, high-calibre publication full of engaging health, wellness and lifestyle content that speaks to Australian women.”
The Fernwood partnership sees VMO reaching an additional audience of 70,000 highly active women who visit their health club an average of three times per week. 80% of Fernwood members are aged 20-50.
The Sep/Oct edition of Fernwood magazine is currently in production, scheduled to release on September 19.