VMLY&R has announced the promotion of Vanessa Tout from client service director to managing partner.
Before joining VMLY&R, Tout led teams at Digitas UK, Isobar Australia and Versa.
Sarah Bailey, managing director of VMLY&R Melbourne and Sydney, welcomed the promotion. She said: “I’ve loved working with Vanessa over the past 12 months and have really enjoyed the smarts, energy and experience she has brought to connect the agency and its’ people across our global network.
“Her positive impact on our team and client partnerships such as Monash and Ford is evident and I’m really excited about working with Ness to drive further creativity and innovation in 2023 and watch her build on our strong offering in Melbourne.”
In the role, Tout will be responsible for the day-to-day leadership of the Melbourne-based team, while also working closely with the client engagement team to deliver best-in-class work for the agency’s existing client partnerships and prospects.
Tout said of her promotion: “Since joining VMLY&R I have been so impressed by our team’s passion, talent and commitment to doing truly connected work. This really is the most connected global network I’ve been part of.
“Our proposition of Creating Connected Brands and the specialist capability we offer to deliver on that – brand experience, customer experience and commerce – is really resonating with our clients.
“It resulted in some excellent growth across our existing partnerships in 2022, as well as a number of brilliant new business wins. I’m excited to be stepping into this new role to support the continued connection and growth of our culture, our team and our client partnerships.”
This comes after VMLY&R has announced was appointed as the full-service creative agency for Queensland University of Technology (QUT).
The new partnership leverages the full breadth of VMLY&R’s service offering, including brand, creative, digital experience, and content.
The Brisbane-based brand, creative and design agency delivered the winning bid with a consortium of majority Queensland-based agencies.
See also: VMLY&R named creative agency for Queensland University of Technology
See also: VMLY&R Brisbane to deliver the 2032 Olympic and Paralympic Emblems and visual brand strategy