VMLY&R has announced its partnership with WorkSafe Victoria, leading a campaign platform that will roll out over three years.
Following a competitive pitch, the company was appointed the task of reducing work-related violence in Victoria.
Jake Barrow, group executive creative director at VMLY&R said: “We can’t wait to apply our creativity to help Victorians become safer in the workplace.”
VMLY&R has been tasked with reframing the narrative around work-related violence, raising awareness of the less obvious forms of aggression and their cumulative impact on employees’ health.
Vanessa Tout, VMLY&R managing partner said: “Work-related violence is an important issue and we’re deeply committed to partnering with WorkSafe to shift attitudes amongst the community and reduce incidents of violence and aggression in Victorian workplaces.”
Kristy Taylor, director of social marketing and communication at WorkSafe said: “VMLY&R’s mandate to raise awareness of the prevalence of work-related violence and spotlight the subtler forms of aggression showcases our joint determination to ensure every Victorian feels secure, safe and valued where they work.”
The first phase of the campaign is set to hit the market in the second half of 2024.
In July, VMLY&R announced it had expanded its team with the appointment of four new senior hires to its Brisbane office.
Creative director Mikey Tucker joins the agency, having recently returned to Brisbane from Europe, where he was CD of DDB Prague. During his five years in Europe, Tucker worked with Netflix, Spotify, Volkswagen, MINI, Zalando and Metro. Prior to that, Tucker spent 17 years in Melbourne producing award-winning work at a host of creative shops.
Ben Davis, VMLY&R executive creative director in Brisbane said “It’s been a special start to 2023 for the agency – and it’s wonderful to bring onboard such phenomenal talent to help deliver work that truly connects brands to people. Mikey, Jess, and Dilip are lovely people that will collaborate brilliantly with our client partners and complement our team.”
See also: VMLY&R welcomes four new senior hires to the creative and strategy teams in Brisbane