VML has expanded its global VML Health network into Australia and New Zealand with the appointment of Kristina Luburic as the new managing director. The move comes as WPP creative agencies Wunderman Thompson and VMLY&R have merged to form the unified entity VML.
Luburic will join the VML Health global leadership team led by chief executive officer Claire Gillis and VML AUNZ executive leadership team led by VML AUNZ chief executive officer, Thomas Tearle. Tearle’s role was announced towards the end of last year, December 2023, as VML rolled out its new APAC market leadership team.
Earlier this year, the creative company also announced the appointment of Ellie Quinti as client services director for its Perth office ahead of the office’s February launch date.
See also:
VML unveils its new APAC market leadership team
VML appoints Ellie Quinti as client services director for Perth office ahead of February launch date
Luburic said of her appointment, “It’s an absolute honour to be joining the global agency network of the year and the number one agency across APAC. Although the ranking and growth rates are important, it’s VML’s unrivalled culture that really pulled me into this role. People are the soul of this business and for me that’s palpable.
She continued, “I’m really looking forward to leading the health offering in the region as there’s never been a greater appreciation of the power of health and medical science as there is right now.”
Luburic has worked for over 20 years as a specialist within the healthcare communications and pharmaceutical marketing industry, with a portfolio of clients including Pfizer, Bristol Myers Squibb, Lilly, AstraZeneca, Boehringer Ingelheim, Sanofi, Janssen and Novo Nordisk.
Gillis added, “I have already experienced Kristina’s ability to inspire clients and teams first hand. She has a generosity of spirit, a natural aptitude for healthcare communications and is genuinely passionate about people.
“It is her appreciation of the scientific, creative and cultural elements of our business that will be fundamental to our success.”
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Top Image: Kristina Luburic