View Media Group (VMG) has acquired proptech company The Today Business (TTB). Acquired for an undisclosed amount, VMG adds the acquisition of TTB to its expansion within the real estate media and technology industry.
TTB general manager, Trent Casson said: “We’ve had extraordinary growth over the past four years expanding our footprint from Melbourne to Sydney and more recently into Brisbane. The take up of our proprietary digital marketing solutions has gained great momentum.”
Trent Casson, TTB general manager
Founded four years ago, TTB delivers digital marketing and technology solutions for the property development sector and the residential real estate market.
VMG executive chairman Antony Catalano said: “The transaction brings not only Australia’s best lead-generation platform into the group but a team of people that are the best in the business, led by experienced real estate tech executives Simon Kent and Trent Casson.
“The tech within TTB has proven itself by delivering high volumes of quality leads for residential agents and developers with minimal wastage. They’ve succeeded in creating a low friction solution for agents and vendors to efficiently connect to buyers wherever and whenever they are.
“This is a critical part of the property ecosystem we are building at VMG as it establishes relationships at both ends of the property sales transaction.”
VMG owns 72 per cent of Australia’s third largest property portal realestateview.com.au, as well as a shareholding in utility connections platform Beevo and is the largest shareholder of data and AI business Propic.
VMG recently announced an investment from Seven West Media Group, which when combined with investments from Antony Catalano & Alex Waislitz takes the cash and media available to VMG to well over $100 million.
Catalano said: “This is the first of many announcements VMG expects to make as we continue to build out our property ecosystem that will push hard into the $300 billion real estate transactional market.”