Verification company Veridooh has appointed Steven Veytsblit as its first chief of staff.
Veytsblit is responsible for creating efficiencies and adding value across Veridooh, which provides 100% independent verification for out-of-home advertising.
As part of his role, he will oversee the business’ finance, operations, and contribute to strategy and the special projects divisions.
He joins from Dimple, where he was chief operating officer, helping the company launch its subscription business model in multiple markets, including Hong Kong and New Zealand.
The addition of a chief of staff comes after a year of growth for the company, which has grown to more than 20 staff and expanded into the UK.
Veridooh cofounder Mo Moubayed said, “We’re very excited to have Steven join our team as chief of staff as we plan for a fast-paced 2023.
“Last year, Veridooh made new hires across all departments, moved into a bigger office, and launched our first international team.”
See also: Veridooh brings OOH verification solution to the UK market
As chief of staff, Veytsblit will ensure leadership decisions at Veridooh align with the wider goals of the company, for example, its commitment to leaving a positive impact on the environment following its carbon neutral certification.
“Steven is an analytical and operational expert with a wealth of experience helping companies scale. We feel now is the perfect time to bring in Steven to help grow our business, operations and special projects.
“With a stronger, more aligned team we can better service our clients as OOH continues its upward trajectory,” Moubayed said.
Veridooh also recently strengthened its engineering team with the addition of software engineer Justin Nhan and senior engineer Jordan Benzacken. Nhan has previously worked at Nine and fintech Brighte, while Benzacken joins from payroll software company PayFit following his relocation from France.
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