UM Canberra has announced it has been appointed as media agency of record for the ACT Government, effective as of March 1, 2023
The agency’s remit covers all media strategy, planning and buying for brand, digital and functional advertising across all channels, plus additional digital and creative content services as required.
Brett Elliott, managing director government, UM Canberra, said his team were thrilled to be working with the ACT Government and further expanding the agency’s burgeoning government client roster.
“We are excited to bring UM’s government experience and capabilities to help improve the lives of Canberrans; and help contribute to the ACT economy via our established Canberra office, local business connections and talented team,” he said.
“We were attracted to the ACT Government’s philosophy of ‘one government, one voice’ and identified a real opportunity to offer a consolidated suite of media services to help achieve this belief.
“Having one supplier with a clear line of accountability for all media placement needs means we can bring holistic reporting, deeper category understanding and the ability to drive shared learnings to the account, ultimately providing a more effective set up and efficient use of tax payer funds,” Elliott added.
“We can’t wait to get started and help the ACT Government with the important communication work they do to enhance the day-to-day lives of ACT citizens,” he concluded.
An ACT Government spokesperson said: “We were impressed with UM’s experienced team of media practitioners and their breadth of understanding of our needs and their enthusiasm for the task at hand.
“We look forward to working with the team to drive efficiencies and value for money in the way our Government engages with Canberra’s community.”
This comes after UM Australia’s CEO Anathea Ruys spoke to Mediaweek about her homecoming to the Australian market, UM Australia’s exceptional work and how the industry can improve and future proof itself.
See also: Mediaweek Agency 50: Anathea Ruys praises the UM Australia team’s exceptional efforts