Shopping channel TVSN and Seven Network have finalised an exclusive broadcast agreement. This deal, effective July 1, 2024 will see TVSN transition its Australian metro and regional free-to-air broadcasts from existing partners TEN and WIN to Seven. As of July 1 2024, TVSN will air on Channel 77 in capital cities, Channel 67 in regional markets, and 7plus nationwide.
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TVSN chief executive officer Judy Deuchar expressed her optimism about what the partnership hopes to achieve for the retailer, stating, “We are excited about this new media and distribution partnership with Seven.
“At TVSN, we are leaders in selling through video content, bringing customers the best local and exclusive international brands, much-loved products, and unique celebrity finds.
“This partnership will deliver an enhanced viewing experience to a wider audience across the vast dynamic network of Seven’s metro and regional audiences as well as their growing digital platforms.”
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Kurt Burnette, Seven West Media chief revenue officer, commented TVSN’s significance in the home shopping experience and the broader premium video marketplace.
Said Burnette, “TVSN is a significant player in the home shopping experience and the broader premium video marketplace, which is a key focus for Seven. We are delighted to welcome the brand to Seven.
“TVSN will be an attractive addition to the great content of Seven and 7plus, and our strategy to engage and connect with Australians consumers in new ways. The move by TVSN to the screens of Seven also highlights the effectiveness of the Seven West Media assets as the best in market to grow brands, sell product and offer content distribution and amplification.”
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Top Image: Dr Nassif (L) on TVSN