The shares hardly moved week-on-week for the last week of March. Nine was again ranked #1 primary and combined channels. Its primary number was static on 23.5%.
Also unchanged week-on-week were ABC on 12.0% and 10 on 9.2%. Seven was up from 20.7% to 20.9% while SBS edged higher from 4.3% to 4.4%. 7mate ranked #1 multi again on 4.0%, up from 3.9%.
Nine
Nine ranked #1 in primary channel primetime commercial shares 25-54 (32.9%), 16-39 (32.5%) and shopper with child (34.1%). Nine also won total people (30.6%), extending its winning streak to 11 weeks.
In the combined primetime commercial channel share comparisons, Nine was #1 25-54 (43.8%), 16-39 (43.4%) and shopper with child (44.8%). Nine also won total people (41.7%).
The Week 13 Sunday MAFS commitment ceremony episode posted a series high with an average audience of 2.27m nationally (metro 1.686m regional 585,000) and won the key demographics 25-54, 16-39 and grocery shopper + child.
Nine had 7 of the top 10 spots of the week all people on the back of MAFS, Travel Guides and Nine News:
MAFS continues to dominate the digital/9Now space. The show holds 16 spots across the rolling 28 days VPM reports and the first dinner party episode now has a VPM of 476,000+.
Travel Guides hit an all-time high this week. The show drew an average national audience of 1.189m (metro 915,000 regional 274,000).
Seven
Three nights of live primetime AFL again boosted Seven, improving its weekly share. After four nights of week 13 it trailed Nine by 6.6 points in primary channel share, but that gap closed to 2.6 points at the end of the week.
The gap in combined channel share was closer at the end of the week though with Seven on 30.6% to Nine’s 32.0%.
For the week Seven was able to boast #1 multi with 7mate, #1 sport with AFL, #1 news, #1 breakfast and #1 daytime with The Chase. (A show that also manages to outrate most primetime programs too.)
10
Gogglebox continues to be the channel’s standout performer with the program ranking #1 under 50 on Thursday.
The Project had a much better week with the combo of the Jacinda Ardern interview plus a chat with Egg Boy delivering the biggest audience since July 2018. The NZ PM also delivered a bigger audience than the Aussie PM the week prior.
Ambulance Australia also had its best audience for the year, although the numbers are down on its first series last year.
The Living Room returned with a metro audience of 411,000 on Friday.