Monday Week 39 2019
• Big night for FTA TV: crowds on each commercial network
• Revealed – The Masked Singer is TV’s latest family friendly hit
• 10’s new format beat both The Brownlow and The Block
• Seven News 1,010,000/1,030,000
• Nine News 892,000/941,000
• A Current Affair 804,000
• ABC News 673,000
• 7.30 579,000
• The Project 287,000/527,000
• 10 News First 343,000
• The Drum 188,000
• SBS World News 148,000
Breakfast TV
• Sunrise 299,000
• Today 169,000
Seven
It was a good Monday for the channel in both early morning and late night.
Sunrise was just on 300,000, some 130,000 viewers ahead of Today in metro markets.
Home and Away started its week on 529,000, but it didn’t screen at 7pm in Adelaide and Perth.
The Brownlow Medal Red Carpet coverage did 546,000. It was down from 633,000 the previous year.
The actual Brownlow Medal count, hosted by Hamish McLachlan for the first time, then did 880,000, after 866,000 last year.
Nine
Nine found it self in third spot which doesn’t happen often.
A Current Affair started its week on 804,000.
The Block started with the Blockheads reviewing each others kitchens before work started on living rooms ahead of what is being hyped as a cheating scandal tonight. The Monday episode did 801,000, down from 940,000 last week.
This Time Next Year then did 395,000.
10
Family friendly entertainment is delivering the biggest audiences for the right formats at present. Earlier this year Nine struck gold with Lego Masters. Now 10 seems to have tapped a similar vein with The Masked Singer.
The format launched last night with 1.162m viewers to rank #1 all people and in all key demos. Just as Lego Masters kept the audience coming back for more after its big launch, 10 will be hoping for more of the same from The Masked Singer. There was concern about its numbers up against The Brownlow Medal on Seven, but the mystery singing format has debuted strongly with a victory.
Earlier in the night Masked Singer judge Danii Minogue was helping spruik the show on The Project with 527,000 watching.
Network 10’s chief content officer Beverley McGarvey said this morning:
“We’re really excited to have launched The Masked Singer last night. The show topped the night as a national conversation kicked off to guess which celebrities were behind the mask. It was our biggest launch since I’m A Celebrity in 2015.
“Congratulations and thank you to Jackie, Lindsay, Dave, Danni and Osher, the brave celebrities and the amazing team behind the scenes at Warmer Bros and 10 who have done a brilliant job in launching the series. The fun continues tonight as an international star is revealed.”
The Masked Singer was a great lead-in for Have You Been Paying Attention? which has had a third consecutive week over 800,000.
ABC
Part two of Paul Hogan’s Australian Story special did 696,000 after 795,000 a week ago.
Four Corners then did 564,000, Media Watch was on 425,000 and Q&A did 278,000.
SBS
SBS News had the channel’s biggest audience with 148,000 after 6.30pm.
A repeat episode of Elizabeth then did 133,000.
