After eight weeks, Love Island Australia ends tonight at 8:30pm on 9Now and 9Go.
Australia will decide which couple will win the 2022 title of Love Island Australia, with voting open now.
The final three couples are Austen and Claudia, Mitchell and Phoebe, and Callum and Madeline, with last night’s episode seeing Jess and former MAFS contestant Al, being eliminated.
This year’s season saw the show return to its original home of Mallorca, Spain. Secondly, Nine decided to run this series on 9Now instead of linear TV.
The first episode recorded a total audience of 326,000, lifting a whopping 594%. This number put it at the 29th overall show for October 31st, rating just above ABC’s Planet America (which drew a total audience of 310,000 after a 12% rise).
This was the first time that a show has aired on BVOD first and cracked the top 30 Total TV list.
After first being floated back in 2018, OzTAM began using the new reporting standard in July of last year. The movement of BVOD programming into the list of top shows overall reflects the latest evolution and adaptation of an industry that has been dealing with the impact of streaming services on audiences’ attention.
Comparatively, last year’s Love Island Australia launch episode was watched by 311,000 on Channel Nine, before lifting 86% to bring in a total audience of 768,000.
Season four was also the first ever pre-recorded Love Island anywhere in the world. Earlier this year, Mediaweek spoke to ITV executive producer, Alex Mavroidakis about the decision.
“It had to be pre-recorded because Nine wanted it on at this time of the year, and we can’t film it now because it’s freezing cold in Spain. So we had to do a pre-recorded version, which we were all worried about – but it’s exactly the same thing. We shoot an episode a day, and we cut an episode a day, and it feels exactly the same,” he said.
See also: Why Love Island Australia returned to its Spanish roots for a season of firsts
Love Island Australia ends tonight at 8:30pm on 9Now and 9Go.