Triton Digital and the Radio Broadcasters Association of New Zealand (RBA) have announced the forthcoming launch of Podcast Reports in New Zealand, powered by Triton’s Podcast Metrics measurement service. The Rankers will provide a ranking of the top podcasts and networks in New Zealand, as measured by Triton. Reported metrics will include Monthly Downloads and Monthly Listeners, in accordance with the latest IAB Podcast Technical Measurement Guidelines.
“We are pleased to be expanding our reports to provide reliable and informative data around podcast consumption in New Zealand,” said John Rosso, president of market development at Triton Digital. “Our Podcast Reports will provide buyers with the trusted, third-party podcast measurement they need to make informed decisions around podcast advertising. Furthermore, our reports will provide podcast Networks with the reputable consumption data they need to grow their podcast strategies, gain a better understanding of their listening audiences, and increase their advertising revenue.”
“The NZ Podcast Ranker is an important step towards raising the profile of the medium in New Zealand, connecting creators with opportunities to monetise, and creating a source of truth for the market,” said Richie Culph and James Butcher, Co-Chairs of the RBA’s Podcast Ranker Committee.
A number of leading podcast Networks and Publishers have signed on to participate in Triton’s Podcast Report, including MediaWorks, NZME, accessmedia.nz and SENZ.
The first New Zealand Podcast Ranker is planned to debut in late October 2021. Any podcast network or publisher with an audience in New Zealand is eligible to participate in the New Zealand Podcast Reports. To learn more, contact [email protected].
To opt-in to receiving Triton’s Podcast Reports via email, visit here.
Triton Digital’s Podcast Metrics measurement service is certified by the IAB Tech Lab as complying with Version 2.1 of the IAB Podcast Measurement Technical Guidelines. It provides accurate and insightful data around how, when, and where podcast content is being consumed across multiple hosting platforms, with the ability to view metrics by date range, location, device, podcast name, episode, title, and more.