In a new partnership with Similarweb, Mediaweek is now able to give insights into the traffic going to Australia’s 20 biggest news websites.
The partnership started last month with our first list of the total number of duplicated visitors going to the most popular news websites in Australia.
The numbers are very different to what has been available in the market previously. The Similarweb numbers are for total non-unique visits.
Similarweb data is used by some of the world’s biggest brands and the company has a team of 800 people with offices on six continents and is now publicly traded on the NYSE.
The new data continues to confirm that the ABC via abc.net.au and news.com.au are by far the biggest generators of news traffic in Australia. For the month of August 2021 the ABC maintained a clear lead ahead of news.com.au.
Nine Entrainment Co-owned sites again have three of the top six places with 9News.com.au, smh.com.au and theage.com.au. The appearance of afr.com in the top 10 gives Nine a fourth player in the top 10.
News Corp Australia has five of its news websites ranked between 11-20 with the Herald Sun site just outranking Perth Now. The Australian website is not far behind, and ahead of The Courier-Mail and The Daily Telegraph.
New to the Australian Top 20 this month is The Canberra Times with an August total visits number over 5.5m, narrowly ahead of The Daily Telegraph.
The chart of Top Global News websites shows the most powerful news brands and how both the ABC and news.com.au have muscled their way onto the chart.
The power of the BBC brand is evident with two of the top three global places going to the British-based worldwide publisher.
The data for the Australian chart tracks visits from within Australia. The visits on the Global News Sites chart is for visits from all countries.
See also: Top News sites July 2021: ABC and news.com.au lead market