Seven’s Olympic TV ratings
Saturday August 7 Day 15
Morning 1.04m (Metro 755,000)
Afternoon 1.34m (Metro 1.0m)
Late afternoon 1.50m (Metro 1.06m)
Evening 1.76m (Metro 1.22m)
Night 2.13m (Metro 1.53m)
Late Evening 2.13m (Metro 1.61m)
Photo above: Seven’s track and field team – Bruce McAvaney, Tamsyn Lewis, producer/researcher Joshua Kay and Dave Culbert
Friday August 6 Day 14
Morning 804,000 (Metro 595,000)
Afternoon 1.20m (Metro 888,000)
Late afternoon 1.23m (Metro 903,000)
Evening 1.84m (Metro 1.28m)
Night 1.78m (Metro 1.26m)
Late Evening 1.72m (Metro 1.31m)
Thursday August 5 Day 13
Morning 797,000 (Metro 584,000)
Afternoon 1.29m (Metro 955,000)
Late afternoon 1.62m (Metro 1.18m)
Evening 2.35m (Metro 1.68m)
Night 2.92m (Metro 2.12m)
Late Evening 1.36m (Metro 1.01m)
Wednesday August 4 Day 12
Morning 807,000 (Metro 574,000)
Afternoon 1.15m (Metro 836,000)
Late afternoon 1.28m (Metro 910,000)
Evening 2.45m (Metro 1.72m)
Night 2.83m (Metro 2.06m)
Late Evening 1.38m (Metro 1.04m)
Tuesday August 3 Day 11
Morning 797,000 (Metro 571,000)
Afternoon 1.22m (Metro 886,000)
Late afternoon 1.23m (Metro 879,000)
Evening 2.09m (Metro 1.42m)
Night 2.36m (Metro 1.66m)
Late Evening 1.60m (Metro 1.21m)
Monday August 2 Day 10
Morning 776,000 (Metro 554,000)
Afternoon 1.24m (Metro 904,000)
Late afternoon 1.34m (Metro 971,000)
Evening 2.18m (Metro 1.49m)
Night 2.66m (Metro 1.94m)
Late Evening 1.63m (Metro 1.24m)
Sunday August 1 Day 9
Morning 1.43m (Metro 995,000)
Afternoon 2.44m (Metro 1.78m)
Late afternoon 2.11m (Metro 1.49m)
Evening 2.41m (Metro 1.68m)
Night 3.05m (Metro 2.21m)
Late Evening 1.77m (Metro 1.32m)
Seven News 2.59m (Metro 1.74m)
The national audience of 3.05m across Seven, 7mate and 7TWO is the biggest since the Tokyo 2020 Opening Ceremony.
The Sunday episode of Weekend Sunrise had its biggest audience this year – 738,000 (Metro 452,000).
Seven News had its biggest audience since September 2012, and the biggest Sunday audience since May 2011.
Saturday July 31 Day 8
Morning 1.31m (Metro 933,000)
Afternoon 1.92m (Metro 1.41m)
Late afternoon 1.89m (Metro 1.33m)
Evening 2.24m (Metro 1.57m)
Night 2.56m (Metro 1.84m)
Late Evening 1.53m (Metro 1.13m
Seven’s Saturday: The Olympic broadcaster had a 72.4% network commercial share from 6am until midnight. That is the best result from any network since OzTAM introduced the current rating system in 2001.
Seven’s Olympic TV ratings primary channel had a commercial share of 59.4% across those hours, the highest since 2004.
Friday July 30 Day 7
Morning 930,000 (Metro 660,000)
Afternoon 1.46m (Metro 1.06m)
Late afternoon 1.19m (Metro 841,000)
Evening 1.78m (Metro 1.22m)
Night 2.10m (Metro 1.51m)
Late Evening 1.19m (Metro 899,000)
Thursday July 29 Day 6
Morning 887,000 (Metro 635,000)
Afternoon 1.52m (Metro 1.12m)
Late afternoon 1.27m (Metro 893,000)
Evening 2.07m (Metro 1.39m)
Night 2.14m (Metro 1.53m)
Late Evening 1.07m (Metro 793,000)
Wednesday July 28 Day 5
Morning 1.01m (Metro 715,000)
Afternoon 1.60m (Metro 1.16m)
Late afternoon 1.31m (Metro 929,000)
Evening 2.33m (Metro 1.63m)
Night 2.55m (Metro 1.83m)
Late Evening 1.27m (Metro 897,000)
Tuesday July 27 Day 4
Morning 985,000 (Metro 720,000)
Afternoon 1.41m (Metro 1.05m)
Late afternoon 1.58m (Metro 1.13m)
Evening 2.20m (Metro 1.50m)
Night 2.16m (Metro 1.47m)
Late Evening 946,000 (Metro 681,000)
Sunrise 574,000 Biggest weekday audience of 2021
Monday July 26 Day 3
Morning 1.02m (Metro 716,000)
Afternoon 1.65m (Metro 1.19m)
Late afternoon 1.40m (Metro 989,000)
Evening 2.27m (Metro 1.61m)
Night 2.19m (Metro 1.61m)
Late Evening 1.09m (Metro 824,000)
The Olympics are starting to give Seven some impressive year-on-year comparisons.
For example: Seven Network is up 93% 25-54.
Sunday July 25 Day 2
Morning 1.42m (Metro 1.01m)
Afternoon 2.25m (Metro 1.67m)
Late afternoon 2.10m (Metro 1.50m)
Evening 2.51m (Metro 2.51m)
Night 2.75m (Metro 1.99m)
Late Evening 1.11m (Metro 853,000)
Seven’s night audience of 2.75m national was a new 2021 audience high.
Seven News Sunday evening also recorded its biggest audience of the year – 2.32m national (Metro 1.56m)
Seven West Media chief revenue officer and director of Olympics, Kurt Burnette, said: “The reaction from Australians to our exclusive, live and free coverage on Seven and 7plus has been extraordinary. The audience numbers have exceeded our forecasts on every level, including 2.3 million reach on 7plus alone.
“New viewing records are being set on a daily basis which is great news for our partners, sponsors and dynamic packages. Marketers have well and truly embraced Tokyo 2020 and now that the Games have started, we’re seeing record results with brands capitalising with short-term broadcast and digital investment.”
Seven’s Basil Zempilas (centre) commentating at the swimming with Leisel Jones and Ian Thorpe
Saturday July 24 Day 1
Sunrise 638,000 (Biggest audience of 2021)
Morning 1.08m (Metro 776,000)
Afternoon 1.57m (Metro 1.17m)
Late afternoon 1.82m (Metro 1.30m)
Evening 2.40m (Metro 1.73m)
Night 2.47m (Metro 1.78m)
Late Evening 1.39m (Metro 1.05m)
The first day of competition in the Olympic Games Tokyo 2020 saw the Seven Network’s 7plus platform claimed a gold medal of its own: the record for the biggest day of live streaming in Australian television history.
An extraordinary 238.7 million minutes were streamed on 7plus Saturday, shattering the previous record of 86 million for the State of Origin rugby league match on 14 July this year.
The 7plus total comprised 207.9 million live streamed minutes and 30.8 million video-on-demand minutes. As a result, 7plus captured a record-setting 93.5% share of commercial free-to-air live streaming, and an 80.9% share of total minutes (live plus VOD).
Saturday also marked a record for 7plus in terms of advertising revenue booked in one day.
Friday July 23 Day 0
Opening Ceremony
2.87m (Metro 2.12m Regional 580,000 7plus 171,000)
The audience of 2.12 million capital city viewers, made it the #1 program of 2021 in the metropolitan markets.
The capital city audience was up a strong 31% on the number of viewers for the Rio Olympics Opening Ceremony in 2016, while the national audience was up 20%.
On Friday night, Seven’s network commercial audience share soared to 66.9%. Channel 7 alone had a 58.9% share.
Earlier in the evening, the Countdown to the Opening Ceremony drew 2.24 million viewers nationally and 1.64 million in the capital cities.
Viewers stayed around until the very early hours of this morning: the Opening Ceremony Post Wrap had 1.34 million viewers nationally and 1.11 million in the capital cities.
Seven West Media director of Olympics, Kurt Burnette, said: “The Olympic Games Tokyo 2020 have lived up to the hype and delivered huge, engaged audiences across all platforms. This isn’t simply a TV broadcast; it is an unforgettable sporting, cultural and media event.
“As the country continues to tune in and cheer on the Aussie athletes and teams, viewing records will tumble daily and Tokyo 2020 will become the biggest broadcast and digital show in Australia’s history.”
Thursday July 22 Day -1
Football
Australia Olyroos v Argentina
810,000 (Metro 627,000 Regional 183,000)
Olympic TV ratings: Wednesday July 21 Day -2
Football
Australia Matildas v New Zealand
860,000 (Metro 590 Regional 270,00)
In addition to the live TV audience, Seven reported:
On Wednesday 7plus set a new record for the number of minutes live streamed this year, at 45.9 million minutes. It was the second biggest event in the history of 7plus, behind the Rio Olympics 2016 (all days).
Fuelled by the Matildas and the Aussie Spirit’s pre-Opening Ceremony matches, the platform captured a 56.1% share of commercial free-to-air live streaming, and a 44.4% share of total (live plus VOD minutes).
Seven West Media chief digital officer, Gereurd Roberts, said: “Even before Tokyo 2020 formally starts, Australians are flocking to 7plus to cheer on their teams.
“Tokyo 2020 will not only be the world’s biggest sporting event, it will also be the biggest digital event in Australian history. If yesterday was any indication – and we think it was – the audiences are going to be enormous.”
Tokyo Olympic TV ratings updating daily
See also: Week 30 TV ratings: Olympics mixed with lockdown a bonanza for Seven