Thrive PR has partnered up with News Corp Australia to launch an internship program offering students the best of both agency and in-house public relations.
The internship will combine time at the Australian PR agency and publishing giant News Corp Australia, over a 90-day period.
For the first half of their internship, students will get the opportunity to work across Thrive’s extensive list of clients.
For the second half, students will get hands-on experience as part of the publicity team that promotes News Corp Australia’s journalists and amplifies its award-winning journalism. Interns will work across flagship titles, including The Daily Telegraph and Herald Sun, as well as The Australian, news.com.au, Vogue Australia, kidspot.com.au, GQ Australia, plus speciality publications, products and podcasts.
Commenting on the collaboration, News Corp Australia’s head of consumer PR and talent relations Genevieve Brammall says: “We’re excited to launch this program with Thrive to offer students an unrivalled experience working in a fast paced, in-house environment that is constantly evolving with the news agenda.”
Leilani Abels, Thrive PR chief executive officer and founder, said: “Thrive is committed to developing and investing in the next generation of multi-channel storytellers across ANZ.
“We’re delighted to be pioneering a first-of-its-kind program with News Corp Australia that is unique to our industry and has been designed to give consultants of the future the best of both worlds when it comes to in-house and agency work experience.”
The collaboration will launch on Wednesday 31 May with an event at Thrive’s dedicated activation and event space, thrive360 in its Sydney head office.
Thrive and News Corp Australia are inviting prospective students to attend the event, either in person or virtually, to find out more about the internship and have the unique opportunity to take part in a Media Release Writing 101 masterclass. The masterclass will be followed by a Q&A with Genevieve Brammall and Leilani Abels, to give students deeper insight into both organisations as well as unveil the details of the program.
Hugh Preston joined Thrive’s intern program while studying for his degree in Commerce at the University of Notre Dame in Sydney before being offered a part-time role as an account coordinator in October 2022.
Preston said of the program: “I really enjoyed my experience as an intern at Thrive so I think the collaboration with News Corp Australia, which will give students an unparalleled first-hand experience of being in the engine room of the Australian media, is an exciting extension.”