Sue Cant has been appointed as head of investment for This is Flow.
She brings two decades of industry experience to the independent media agency. Her most recent role was at fellow indie Affinity, where she was head of media for more than two years.
Prior to that, she was head of investment at Dentsu X and client and investment lead at Carat for close to seven years. Cant also worked with Amplifi ANZ and MediaCom Australia.
As head of investment for This is Flow, Cant will lead the agency’s investment endeavours, enhance effectiveness across all client initiatives through implementation, elevate media relationships across all channels, and further innovate planning and buying processes.
Jimmy Hyett, founder and CEO of This is Flow, said it was a “no brainer” to bring Cant into the Flow family.
Cant said that one of the reasons she was drawn to joining the independent agency was its growth under Hyett and the team’s leadership.
“However, what truly sets Flow apart is its relentless drive to keep pushing boundaries and evolving. This forward momentum fills me with excitement not just for present achievements, but also for the future direction of the agency.”
Cant’s appointment comes after that of Straford Rodrigues as chief data officer.
In his new role, Rodrigues will be responsible for elevating media and marketing effectiveness for clients. He will also work alongside the agency’s data science unit to continue driving innovation in data and technology.
See also: This is Flow welcomes Straford Rodrigues as chief data officer
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Top image: Sue Cant