The Works, Part of Capgemini, has announced its partnership with Dreamworld theme park on the Gold Coast.
Dreamworld has long been a beloved destination for families and thrill-seekers alike, offering a diverse range of attractions, shows, and experiences. As the park looks to evolve and innovate, it has chosen the agency to help shape its creative direction for the brand and its marketing strategies.
The Works is poised to help Dreamworld rejuvenate its brand to deliver fresh, engaging content that resonates with both new and returning visitors.
Damian Pincus, founder and creative partner at The Works, said: “Dreamworld is an iconic Australian Theme Park and has a unique offering in the market place. Dreamworld has lost its rightful place as Australia’s number one park, and we plan to help them get back there.”
“Dreamworld continues to invest in their offering and are constantly focused on bringing new rides and experiences to the market,” Pincus added.
Karla Judge, sales, marketing and digital director, said “Having celebrated over 40 years of making memories for our guests and with so much fantastic investment coming to Dreamworld by the end of 2024, we’re excited to see what The Works will create for our brand as we launch it into the next 40 years and beyond.”
This win for The Works comes after it claimed #4 in the under 100 employees list – its best spot yet – in the WRK+ Best Places to Work awards.
See also: KOJO, The Works, part of Capgemini and Slingshot make the WRK+ list of Best Places to Work in 2023
The recognition is a milestone for the agency of 58 employees. It is its fifth consecutive year in the top 10, highlighting its commitment to fostering an exceptional workplace culture that empowers and nurtures its employees.
Julie Dormand, managing director, said achieving the recognition underscores their ongoing efforts to cultivate a workplace that values and supports our incredible team.
“Our employees are at the heart of everything we do, and this recognition only strengthens our resolve to continue fostering a culture of collaboration, innovation, and inclusivity,” she said.
The Works has consistently demonstrated its commitment to employee satisfaction by offering a range of benefits and initiatives designed to enhance professional growth and work-life balance.