BIG4 Holiday Parks has signed an exclusive three-year sponsorship with The Wiggles.
BIG4 said the collaboration will allow The Wiggles to share the BIG4 experience with a new generation of families where they can enjoy a fun, safe, and memorable break connecting with loved ones.
The Wiggles’ Anthony Field said that BIG4 Holiday Parks was the perfect fit for the popular entertainment group owing to its emphasis on promoting active, fun, family- focused breaks.
“We really love the type of experiences BIG4 are able to offer young familes.”
BIG4 Holiday Parks general manager sales & marketing, Mo Bhargava, said the relationship with The Wiggles offers huge opportunities for its business.
“While BIG4 remains strong, and we continue to welcome hundreds and thousands of families each year, we recognise that the market is always changing. And so is the composition of this segment, with a lot of young parents in Australia not having grown up visiting holiday parks,” Bhargava said.
“The Wiggles is the perfect platform to reach and inspire young families to visit BIG4 holiday parks.”
As part of the agreement, The Wiggles and BIG4 will be offering The Wiggles audience a range of benefits and opportunities that will be rolled out in the coming months.