Last Friday, the sun shone on Sydney at CADA‘s Always Sunnie: A Flex & Froomes Live Recording, powered by Specsavers.
The partnership, which was brokered by media agency Initiative, saw CADA take over Sydney’s most iconic beach club, The Island, on February 3rd.
Flex & Froomes recording
CADA listeners, Flex & Froomes fans, media and content creators gathered for an event full of conversations lead by the pair themselves. Touching on topics that ranged from sunglass trend cycles, all the way to the direct relationship between culture and fashion.
The event also included a summer soundtrack mixed by resident CADA DJ Carolina Gasolina, breathtaking views of the Sydney Harbour, and some special Specsavers giveaways.
DJ Carolina Gasolina
Competition winners got their hands on a $199 Specsavers voucher along with a bunch of other goodies, plus giveaways and a chance to meet Flex & Froomes.
CADA is available on the free iHeart App, 96.1FM in Western Sydney and DAB+ in every capital city. Listen to Flex & Froomes on CADA every weekday from 3-5pm and via their catch-up podcast available wherever you get your podcasts.
Ahead of the event, Andy Walsh, CADA’s head of commercial strategy, said of the partnership: “Specsavers is an institution, and it is a privilege for CADA to collaborate on such an impactful campaign format. For Gen Z, everything is entertainment, so immersive content experiences like this are vital in establishing the next generation of loyal customers. Audiences can definitely expect something special on Sydney Harbour.”
Shaun Briggs, Specsavers director of marketing planning, said: “Working with CADA on this partnership has been a great collaboration from the beginning. We wanted to work with people who were just as connected with their audience as we are with our customers.
“Partnering with CADA allows Specsavers to reach an engaged Gen Z audience in a way that feels natural and exciting for both brands and our audiences.”