The Royals have announced that Dan Beaumont, director and partner of ten years, will depart from the company by the end of this month.
The Royals confirmed with Mediaweek that Beaumont’s responsibilities will be handled by co-managing partner, Andrew Siwka.
Beaumont joined the independent creative agency in 2014 from The Monkeys, part of Accenture Song. In a statement about his departure, Beaumont mentioned he is leaving for a “new project.”
“It’s been an incredible journey. I have learned a lot and I’m immensely satisfied with what we managed to achieve as a group,” he said.
“I’ve thoroughly enjoyed working closely with so many talented Royals, who have passed through the agency in 10 years. I would like to thank our clients for trusting us with their business and I’m incredibly proud of the ideas and campaigns we’ve produced together. Looking forward, I believe now is the right moment for me to move on to an exciting new project (unfortunately that means I won’t be spending more time with family).
“I’m confident that The Royals will continue to thrive with Andrew, Steve and Dave. I wish them the best and thank them for their partnership over the last decade. Please don’t forget to water the plants for me.”
Managing partner and founder of The Royals, Siwka, added: “Dan has been an integral part of establishing our national presence, and growing The Royals, so his contributions have been invaluable.
“Ten years is a long time so we’re understanding of Dan’s decision to leave the business and we look forward to seeing where he applies his seemingly limitless creative passions to next”.
Beaumont played a pivotal role in establishing The Royals’ Sydney office and in its achievements, including being named Campaign UK Global Independent Agency of the Year in 2023 and, most recently, receiving the AFR BOSS Best Places to Work award.
During his tenure, Beaumont worked closely with the agency’s portfolio of brands, including Fairfax, Campari, Snackbrands, Coates, MyState Bank, Athena Home Loans, Koala, Coopers Brewery, Mirvac, and Smartpay.
This departure follows The Royals’ recent announcement of winning Bega Group’s creative account for its Dairy Farmers brand. Bega Group put the Dairy Farmers creative account up for pitch in March after parting ways with its former agency of record, M&C Saatchi.
Mediaweek has reached out to Beaumont for further comment.
See also: Bega hands Dairy Farmers creative account to The Royals
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Top Image: Dan Beaumont