The Lifestyle Suite has announced new senior team members to steer the ongoing growth of the business, which represents Australia’s leading health and lifestyle thought leaders, experts and athletes.
Courtenay McDermott has been appointed as director content, strategy and partnerships and joins the agency having worked for global brands such as Meta, Men’s Health, Women’s Health and Aussie Home loans. McDermott has worked with some of the sporting world’s top talent, including Richie McCaw, Sam Kerr, Ash Barty and Andre Agassi.
Additionally, Alice Koch continues in her role as director operations for the group bringing significant experience in senior commercial and accounting roles for large corporate organisations such as Qantas.
Fiona Gulin, an experienced talent manager, based in Melbourne, has also recently come on board to support the talent team after the business experienced significant growth in talent opportunities over the past eighteen months.
Simone Landes, founder of The Lifestyle Suite said: “For more than 9 years now, we’ve been dedicated to representing leading health and lifestyle experts and some of this country’s best known female athletes. In the last few years we’ve also applied this unique approach to the way in which we create evidence-based health and lifestyle content for our clients.
“We see our role as developing and representing leading experts, then working with them to create game-changing content that educates and entertains Australians. Our new team members and enhanced leadership structure deliver even more energy to the business and enable us to do more of the work we love and are known for.”
McDermott said: “I am thrilled to join The Lifestyle Suite and feel privileged to be able to help champion this progressive health, wellness and sport talent, and content agency; and excited that I have the opportunity to continue to champion some of Australia’s most recognised health and lifestyle experts and our most pre-eminent Women in Sport. As a business, we have big plans for the future – and as they say…watch this space.”
The Lifestyle Suite’s stable includes a world class group of talent such as Paralympian and Disability Advocate, Ellie Cole, one of Australia’s most successful motorsport talent, rally driver Molly Taylor, social Commentator and presenter, Shelly Horton, Australia’s most recognised dietitian and nutrition scientist Dr Joanna McMillan, GP Dr Ginni Mansberg and Dr Preeya Alexander and positive psychologist Dr Tim Sharp among others; with new faces set to join in 2023.
McDermott, who brings significant experience working cross major brands, sponsors, international licensing partners, TV production agencies, TV media and government bodies will be working across the broader business and is excited to uncover the myriad opportunities to leverage activity across each of the individual business units, including within the Group’s content business and Academy program.
The Lifestyle Suite’s Academy program, first introduced in 2020 and the only one of its kind in Australia is a personalised brand management and talent development program for experts and professional athletes. Graduates represent a diverse range of experts from unique disciplines.
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Top image left to right: Simone Landes, Courtenay McDermott and Alice Koch