The Lab has promoted Rebecca Brody to managing director, Melbourne.
The newly created role cements the business’ growth plans, particularly in the Victorian capital, as it continues to enhance its suite of capabilities across qualitative and quantitative research, Behavioural Science, cultural analysis, data and analytics.
Brody brings over 13 years of experience in strategy and insights to the role. She joined The Lab in 2018 and has since led a portfolio of clients across finance, FMCG, media, sport, and the arts sectors.
Most recently, she has spearheaded The Lab’s cultural insights program as the head of The Australia Project.
Neale Cotton, CEO of The Lab, said: “We’re thrilled for Bec to step into this new role. She not only demonstrates exceptional talent but is also a much-loved and respected leader within our team. Bec stands out for her unwavering commitment and passion for driving change and growth for both our clients and within The Lab. We have no doubt her brilliance will shine through as she takes on this new position.”
Cotton added: “Our team is the driving force behind our success, and at The Lab, we prioritise creating opportunities for their professional growth. Bec exemplifies someone who has consistently thrived and grown since joining our team nearly seven years ago, so it feels absolutely right for her to progress into this new role, marking the beginning of an incredible new chapter.”
“This is an exciting time for our team as we enter this next phase of growth,” Brody said of her new role.
“I look forward to heading-up this new chapter for The Lab in Melbourne, as we continue to strengthen our client partnerships, and cement our position as industry leaders with our ability to uncover new layers of human insights and strategies that drive unparalleled connection.”
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Top image: Rebecca Brody