The Idea Shed has announced it has won the highly coveted Liquor Marketing Group (LMG) account off the back of a competitive pitch.
The Sydney-based independent creative agency will be responsible for repositioning LMG’s brands and launching an integrated brand campaign along with an ongoing full-service creative remit for their largest brands, Bottlemart and SipnSave.
The Idea Shed won the business following an extensive agency review process.
Ben Slocombe, head of marketing, from LMG said: “Right from the outset, we were impressed with TIS as a cultural fit with their undeniable strong experience combining building brands and retail.
“For us, the collaborative style they use to find innovative and creative ways to drive our members’ businesses will be a gamechanger. We currently have good sales momentum in the market, so the next phase to our growth story will be increasing our brand investment to build even stronger brands.”
The win further consolidates a year of impressive growth for The Idea Shed, the biggest in the agency’s 10 years, winning a host of new clients and continuing to invest in their team with a number of new hires.
Richie Strettell, The Idea Shed partner, added: “Landing LMG has been on our hit list of revered new business clients for years, so you can imagine how elated we are to be appointed their agency of record.
“We’re excited to collaborate with an incredibly ambitious and hungry team at LMG, and together take their brands to the next level.”
“It’s exciting to see how the agency has continued to grow over the last year. The expansion of our client base is a bi–product of significant investment in building an extremely talented and formidable team,” Strettell added.
The Idea Shed was established in 2013 and is a multi-disciplined agency that works across a broad range of categories. The agency’s expertise allows us to deliver seamless thinking from shelf to street to screen.
The Idea Shed cleverly marry effective strategy and creative with commerce, giving them the ability to untap the potential to drive both brands and people.