The Brag Media has announced that it is now offering audiences and advertisers a premium destination in the form of a relaunched website, with curated content from across its market-leading entertainment and youth brands.
TheBrag.com – which already boasts a storied history having evolved from a popular street press rag to an online destination for youth culture – will now be the meeting place for all of The Brag Media’s content. This includes major media brands such as Rolling Stone AU/NZ, Variety Australia, HypeBeast, Tone Deaf, The Music Network and more.
The relaunched website will help consumers – from fans to industry leaders – find all the content that is trending in youth culture, music, entertainment, gaming and more across The Brag Media’s network and the wider web.
It will be curated daily by The Brag Media’s leading team of journalists and content creators with the network’s biggest features and news articles.
The new online offering is the latest announcement from the youth media network, with the company having recently struck an exclusive deal with Evolve Media.
The exclusive agreement will see The Brag Media represent the advertising inventory across premium and established online brands. These brands include film and television review and aggregation website Rotten Tomatoes, film and culture publication ComingSoon, Aussie online music title Music Feeds, and gaming websites GameRevolution and PlayStation Lifestyle.
The deal added significant scale and reach to The Brag Media’s portfolio of digital media brands, and brings its Australian audience up to 10 million monthly active users.
In recent months, The Brag Media has also been showcasing its event prowess and viral content capabilities to brands.
In August, via the Variety Australia brand, The Brag Media hosted some of the country’s leading chief marketing officers (CMOs) for an exclusive dinner with entrepreneur and marketing mastermind, Gary Vee.
There was over $1 billion of budget in the room, while industry leaders shared stories, swapped secrets, networked, and learned about what could be around the corner.
In addition, The Brag Studio’s team recently collaborated with adidas, football superstar Caitlin Foord, and local artists Mallrat and Kwame to create a new track from the sounds of football.
The project shone a light on the power of women’s football as the sport captures the world’s attention. It also brought to the forefront the power of collaboration, the creativity of Australia’s artists, and The Brag Media’s ability to create cultural moments.
The Brag Media has also unveiled its latest video hype reel, which highlights some of the content-led campaigns the company has executed in partnership with some of the world’s biggest brands.