The Brag Media, Australia’s largest creator of premium youth content and events, has announced Neil Griffiths as the new Editor-in-Chief of Rolling Stone Australia.
Griffiths will quit his current role of Managing Editor at trade media website Mumbrella to join the iconic music brand in January 2025.
Griffiths has more than a decade of experience in media and entertainment across print, online, radio, TV and podcasting.
He has worked both in Australia and New York across a variety of platforms and hosted music and entertainment podcast The Plug. He was previously Head of Online News and Content at themusic.com.au.
On joining The Brag Media, owned by Vinyl Group who also publish Mediaweek, Griffiths said: “I have been a lifelong fan of Rolling Stone. The chance to join this iconic brand and the Australian team is a culmination of everything I have worked towards in my career to date.
“I vividly remember the first time I picked up a Rolling Stone mag in August 2000, and was hooked instantly. This truly is a bucket list opportunity.”
Neil Griffiths is the new Editor-in-Chief of Rolling Stone Australia.
Griffiths will work alongside The Brag Media’s Head of Content, Lars Brandle, overseeing the Rolling Stone Australia editorial team and shaping its overall content strategy.
Along with Griffiths’ appointment, Conor Lochrie has been promoted to Deputy Editor.
Lochrie joined The Brag Media in 2020, and has steadily risen up the ranks from Online Music Editor to his new position.
In addition to strengthening its editorial team,The Brag Media has also confirmed it will strengthen its commercial leadership team with the promotion of Jack Castles to Head of NSW Partnerships.
Castles will assume responsibility for the strategic oversight of the NSW client portfolio and oversee the management, development and growth of partnership opportunities in the state, reporting directly to Batoul Peters, Head of National Partnerships.
Castles joined The Brag Media as Partnerships Manager in June 2023 and has driven impressive commercial growth.
Jack Castles has been promoted to Head of NSW Partnerships at The Brag Media.
His expertise in securing and cultivating partnerships with major brands including BYD, Paramount Pictures, eBay, nib and BWS has been instrumental to The Brag Media’s success.
With more than 10 years of commercial media experience, Castles previously held senior roles at Nine Publishing, Man of Many and News Corp.
Jessica Hunter, Head of The Brag Media, said of the appointments: “These strategic appointments reaffirm our commitment to strengthening and investing in both our content and commercial teams. Neil Griffiths, with his extensive experience in digital and magazine publishing and his passion for storytelling, supported by Lars Brandle, Head of Content, Conor Lochrie in his new role as Deputy Editor and the talented content team, will undoubtedly elevate Rolling Stone Australia to new heights.
“Meanwhile Jack Castles’ strategic leadership continues to strengthen and expand our commercial partnerships. Together alongside The Brag Media Team, this group is poised to drive innovation, creativity, and growth throughout our business.”