The Australian’s premium homes and luxury living glossy magazine Mansion Australia has expanded its footprint with national distribution from the August issue on sale from August 25.
The monthly high-end property magazine will now be inserted into The Australian on the last Friday of each month and distributed in all editions in all states, moving from eastern seaboard distribution on a Saturday.
Michelle Gunn, The Australian’s editor-in-chief, said: “Moving Mansion Australia to Fridays means we are able to offer all readers of The Australian this quality lifestyle publication. The earlier delivery will allow discerning readers to plan where they will spend their weekends when doing home inspections, in both city and regional locations.
“Built off the back of the success of WISH magazine, inserted into The Australian for the past 18 years, we have steadily added more magazines to our Friday editions in recent years.
“With Mansion joining the line-up, The Australian will now have a suite of gloss lifestyle magazines on a Friday, offering true value to our readers and subscribers.”
Led by editor Lisa Allen, Mansion Australia showcases the most luxurious houses and apartment developments, as well as designer interiors – curated and written by award-winning journalists and property experts. The highly successful publication provides readers with the inspiration they need to create, purchase or work towards acquiring the ultimate home and lifestyle.
Editorial director and publisher news prestige Edwina McCann said the suite of Friday magazines in The Australian was a glossy one stop destination for the best quality luxury and lifestyle content in the country.
“From the beautiful escapism of Travel + Luxury; to a revamped WISH magazine out next Friday featuring everything readers wish for; GQ Australia, the gentleman’s quarterly; to the The List franchise including, Australia’s Richest 250, Green Power Players and Innovators coming this September,” McCann said.
“Mansion Australia is a welcome addition to The Australian’s Friday magazines, its pages are the place to discover Australia’s most prestigious properties and the estate agents who sell them.
“For prestige marketers and advertisers, The Australian’s quality, luxury magazine environment on Fridays is the place to reach high-net worth and affluent readers at scale.”
Mansion Australia magazine is complemented by Mansion Weekend in the business pages of The Weekend Australian, and with digital content in the property section on www.theaustralian.com.au. It also reaches an international audience through www.mansionglobal.com.
The August edition of Mansion Australia is focused on Perth, looking at where the market is going and examining the great buying power in the city when compared to the more expensive hubs of Sydney, Brisbane and Melbourne. The issue also includes a 14-page interiors section, a feature on the rise of the Zoom room, looks at celebrity endorsements and whether or not they help sell apartments and explores the new trend of buying two flats, for conversion into one giant spread.
Mansion Australia glossy magazine will be inserted in The Australian on the last Friday of the month from the August issue on sale tomorrow, Friday August 25, and distributed nationally.