The Australian Financial Review is the country’s most-read premium business masthead recording a cross-platform readership of 3.45 million people, according to Total News Publishing readership figures released by Roy Morgan today.
On an annual basis, the Financial Review recorded 1% growth, narrowing the gap with its direct competitor The Australian.
79% of AFR readers engage with the masthead’s online publication, which has once again grown since last quarter – the fifth consecutive quarter of online growth.
The premium business masthead recorded a print readership of 925,000 during the last four weeks, while the Monday-to-Friday print edition recorded an average issue readership of 265,000. This was its second-highest quarterly result since 2019.
The Australian Financial Review Magazine continues to dominate Australia’s monthly magazine insert figures, with a print readership of 502,000, up 1% year on year. This compared to its direct competitor Wish that has had a readership drop of -22% year on year. Fin! Magazine has also seen quarterly and annual growth (1% and 7% respectively) and closing in on Wish.
Editor-in-chief James Chessell said: “These results reflect the high quality and award winning journalism in The Australian Financial Review. With our focus on growing our subscriber base, our digital strategy continues to gain strength as is evidenced by nearly 80% of our audience engaging with our sites.”
Nine’s Total Publishing assets reach a de-duplicated audience of 15.99 million Australians across print and digital.
The Total News Publishing readership figures are produced by Roy Morgan for ThinkNewsBrands.