NBCUniversal International’s subscription video-on-demand (SVOD) reality TV service hayu and Telstra have announced the launch of carrier billing integration for the hayu app on Telstra TV.
Telstra TV customers will now have the option to add the streaming service to their Telstra bill. hayu is the third streaming service to offer Telstra customers carrier billing.
In addition to the billing convenience, Telstra TV customers who are new to hayu will also receive a complimentary three-month trial of the service.
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Hendrik McDermott, SVP, branded on-demand entertainment, NBCUniversal International, commented: “Telstra is a world class technology company and we are proud to support its vision for the new Telstra TV. With Telstra’s impressive national footprint, this extended integration has been designed to broaden the distribution and consumption of hayu across Australia.”
Hendrik added this news for Telstra customers has come at an opportune time, with new content dropping on the service. “It’s our subscribers’ enthusiasm that has prompted us to expand our curation beyond NBCU’s pipeline of top-quality day and date content to offer other reality favourites through strategic acquisitions. Over the coming months, hayu subscribers will be treated to several binge-worthy box set drops, including the new additions from this past week Dance Moms and Love & Hip Hop New York.”