Channel Seven moving into esports and video gaming with screenPLAY

Seven has detailed plans for the rapid expansion and development of screenPLAY, the company’s omni-channel move into esports and gaming.

Seven has also confirmed its key relationship with St. George Bank as foundational screenPLAY partner.

screenPLAY is curated and hosted by gaming personalities Stephanie Bendixsen (@Hexsteph) and Nich Richardson (@Nichboy) and is online at screenPLAY.seven, Facebook, YouTube, Twitter, Instagram and Twitch. screenPLAY debuts on 7mate on June 29.

Kurt Burnette, Seven’s chief revenue officer, said: “This is the next stage of a long-term strategic rollout, utilising Seven West Media’s market-leading expertise in creating and distributing content. screenPLAY is already creating an authentic connection direct to the esport and gaming community in a way never seen before in this country. screenPLAY creates relevant, premium content and influencers, and aggregates this into actionable data and analytics for both our advertising partners and SWM to further leverage.”