News Corp’s taste.com.au has unveiled Taste Healthy, a platform working to help consumers achieve their health goals. Content will run across digital, print, video, and social.
The launch comes in response to recent research from The Growth Distillery which showed 96% of Australians are looking to ‘better’ their lives, with 9 in 10 Australians identifying food as the key.
Editorial director Brodee Myers-Cooke said taste.com.au’s content “is evolving because consumer needs are changing and we want to remove those perceived barriers around making healthy easier.”
“We have already seen a dramatic uplift in engagement and traffic to healthy content on our platforms and we expect to see even more with Taste Healthy,” she said.
“For example, Taste’s healthy newsletter has exploded by 456% since 2021 and now reaches 689,000 subscribers, while Taste’s audience of health-conscious foodies has grown 39% to 2.6 million in the last five years.”
Taste Healthy includes:
• New recipe content – Aligned to emerging dietary needs including eating for longevity, the Mediterranean diet, healthy meal prep, reducetarian eating and protein-rich recipes
• Enhanced recipe template – A new template across more than 50,000 recipes, working to improve discoverability and optimisation of nutritional panels
• Redesigned ‘Better for You’ module – Offers users healthier alternatives to the recipe they are currently viewing
• Taste Health Score – Displayed across key recipes, designed to show users the balance of macronutrients and micronutrients in a dish. The score is calculated based on global standard recommendations for a healthy diet
• Dedicated topic pages – Curated healthy content hubs, pulling in the latest recipes and nutritional guidance, to meet the demand for content around emerging areas of dietary interest
• Refreshed healthy newsletter – More recipes, menu plans, inspiration and expert advice specifically targeted at health-conscious consumers
Taste Healthy content can be found via taste.com.au as well as part of a Body+Soul collaboration with healthy recipes appearing weekly in News Corp Australia’s Sunday mastheads.